Guides and insights for clinic operators
In-depth guides on how patients find, choose and return to a clinic, from AI search and enquiry follow-up to the NMC advertising rules. Written for clinic and hospital teams across India.
Latest guide · Medical SEO and GEO
GEO for Clinics in India: How to Show Up in ChatGPT and AI Search (2026)
Patients now ask ChatGPT and Gemini which clinic to visit. A 7-step guide to GEO (Generative Engine Optimization) for clinics in India.
More guides
Patient acquisition
Why Clinic Leads Don't Turn Into Appointments: 9 Places Patients Drop Off
Enquiries that never book, bookings that never turn up. The 9 places Indian clinics lose patients after the first enquiry, and how to fix each one.
1 November 2026 · 4 min read
Social media and video
NMC Advertising Guidelines 2026: What Clinics Can and Can't Post Online
The NMC's October 2026 advertising guidelines cover clinics' social media, websites, WhatsApp and AI content. What they say, in plain language.
1 November 2026 · 4 min read
Clinic websites
Clinic Website Checklist: 15 Things Every Indian Clinic Site Needs (2026)
Building or redoing a clinic website in India? A 15-point checklist covering trust, booking, speed, DPDP consent and AI search.
1 November 2026 · 4 min read
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